Testimonials

“Bud Suse spent his entire career mastering the large, complex, long-term sale.  Like few others, he understands that such sales are won only through sound strategy and honest relationships that stand the test of time.  His approach is one of meticulous planning and relentless follow-up augmented by genuine concern for the needs of the client.  His methods have been proven throughout the world.”

Robert L. Albin
Co-Founder & President
American Sales Masters
And
Retired Chief Operating Officer
Western Union North America

“As a sales consultant, Bud Suse was instrumental in helping our organization win several large contracts in highly competitive situations.  The structure of Bud’s unique approach towards complex sales campaigns breaks down key components into manageable pieces.  This system has made our entire sales group more productive by eliminating guesswork.  Bud is a true sales professional and would be a valuable resource to any sales organization. “

Dick O’Neil, a VP of Marketing

“My Major Accounts Team for Mentor Graphics was responsible for over $100M in Major Account business.  Managing complex sales cycles with customers like Motorola, Texas Instruments, General Electric and General Motors required a disciplined approach to major account management.  Bud Suse was instrumental in both the establishment and execution of a major accounts sales campaign methodology that successfully dissected, profiled and documented how to capture, maintain and grow our revenues in these large deal opportunities that involved very complex sales cycles.

At Gemstone Systems, I have used many of the concepts that Bud created to build a global presence with major accounts such as Citicorp, JP Morgan, Credit Suisse, UBS, Defense Intelligence Agency, Nokia and Siemans.”

Dan Ware, Senior Vice President, Gemstone Systems

Our company, again, retained Bud Suse to collaborate with our sales organization to capture specific, large sales opportunities.

Together, Bud and I planned and executed an effective sales campaign strategy to win a very significant major account, one of the three largest companies of its industry in North America.  At the beginning of the sales campaign, there were twelve competitors, and we were ranked next to last: but we decided to be the little engine that could.  With the right mind-set and the right plan, and after a few months of meticulous campaign management, we moved into first place and won this award: a multi-million dollar, multi-year contract.

Clemens Spengler, Director of Major Accounts, FSSI